Hi, I’m Julie. Content strategist, copywriter, and founder of Jade Street Marketing. Also: mom of three, Mexican food superfan, and fantasy football diehard.

I didn’t set out to be a marketer. I was an English and film studies major with dreams of working in the movie biz, and for a while, I did. I interned in the marketing departments of major film studios and quickly learned that everything comes down to telling the right story.

After college, I landed my first “big girl” job as a marketing coordinator-slash-copywriter-slash-do-it-all-er. From email campaigns to Amazon strategy to analytics dashboards, I figured things out on the fly and fell in love with the mix of creativity and results.

Then came 2020. A new baby. A global pandemic. And a big decision to rewrite my own story.

I left my full-time role, earned a digital marketing certification from Northwestern, and launched a consulting career that grew into Jade Street Marketing. It's a studio built on strategy, storytelling, and the belief that good marketing should sound like you and actually work.

Today, I help women-led eCommerce and lifestyle brands show up clearly, confidently, and consistently (without the chaos). No fluff. No ego. Just sharp content, smart systems, and a partner you don’t have to babysit.